Insuring Big Success at your Product Launch
Product launch insurance is structured to protect organisers against financial loss arising from third-party injury, property damage or insured cancellation events during a launch event.
In South Africa, venues, malls and exhibition centres often require proof of public liability insurance before confirming a launch booking.
What Can Product Launch Insurance Include?
Public Liability Cover
Protection if a guest, delegate, influencer or member of the public is injured during the launch.
Venue & Third-Party Property Damage
Cover for accidental damage to the venue, exhibition space or surrounding property.
Temporary Structures & Brand Installations
Liability arising from declared staging, displays, pop-up stands and branded structures.
Event Cancellation Cover (Optional)
Protection against insured financial loss if the launch must be cancelled or postponed due to specified unforeseen events.
Prize Indemnity (Optional)
If the launch includes a competition or high-value giveaway, prize indemnity insurance can cover the cost if the prize is legitimately won.
Tailored to Your Event
Cover suited to festivals, concerts, weddings, expos, markets and corporate functions.
Product Launch Types That Need Cover
What Information Is Needed to Get a Quote
To arrange product launch insurance, we typically require:
Event date and duration
Venue details (indoor or outdoor)
Expected number of attendees
Nature of product demonstration
Temporary installations or staging
Catering or alcohol service
Estimated event costs (for cancellation cover)
This allows cover to be structured appropriately.
Public liability insurance is often required by venues and malls, even if not legally mandated.
Public liability policies cover third-party injury or damage. Separate product liability cover may be required depending on the risk.
No. Cancellation insurance responds to specific unforeseen events listed in the policy.
Employee injuries require separate employer or workers’ compensation cover.
Cover can include these periods if specified in the policy schedule.
Yes, subject to underwriting and disclosure of all locations and dates.